Challenges.
Some of the major issues with common forms of media is accessibility from every platform and device. Some applications that have media are easier to access on a mobile device while others are easier on a laptop or desktop computer. Additionally, there is no standard when it comes to how much accessibility should be included in the media, whether it be captions, alt text, audio transcription etc. Another challenge is the public aspect of it meaning that there may be privacy concerns with content generation if it is not done in a secure way. Also, on a lot of content platform, the AI that provides the user with recommendations is not always the best as it sometimes does a poor job of providing content based on the users' interests. Lastly, because of the volume of content available on all media platforms, it can be difficult to generate content that people will actually see.